Pininfarina – Premier Designer for Ferrari –
Pininfarina S.p.A. (short for Carozzeria Pininfarina) is an independent Italian car design firm and coach builder in Cambiano, Italy. It was founded by Battista “Pinin” Farina in 1930.
Pininfarina is employed by a wide variety of automobile manufactures to design vehicles. These firms have included long-established customers such as Ferrari, Alfa Romeo, Peugeot, Fiat, GM, Lancia, and Maserati, to emerging companies in the Asian market with Chinese manufactures like AviChina, Chery, Changfeng, Brilliance, and JAC and Korean manufacturers Daewoo and Hyundai.
Since the 1980s Pininfarina has also designed high-speed trains, buses, trams, rolling stocks, automated light rail cars, people movers, yachts, airplanes, and private jets. With the 1986 creation of Pininfarina Extra they have consulted on industrial design, interior design, architecture, and graphic design.
Pininfarina was run by Battista’s son Sergio Pininfarina until 2001, then his grandson Andrea Pininfarina until his death in 2008. After Andrea’s death his younger brother Paolo Pininfarina was appointed as CEO.
The Ferrari relationship started in 1951 with a meeting at a restaurant in Tortona, a small town halfway between Turin and Modena. This neutral territory was chosen because neither Pinin Farina nor Enzo Ferrari wanted to meet at the other’s headquarters. Pinin’s son, Sergio Pininfarina recalled, “It is not difficult to imagine how I felt that afternoon when my father, without taking his eyes off the road for one moment told me his decision as we drove back to Turin: “From now on you’ll be looking after Ferrari, from A to Z. Design, engineering, technology, construction—the lot!”—I was over the moon with happiness.” Since that meeting the only road-going production Ferraris not designed by Pininfarina are the 1973 Dino 308 GT4 and 2013’s LaFerrari. Their relationship was so close that Pininfarina became a partner of Ferrari in “Scuderia Ferrari SpA SEFAC”, the organization that ran Ferrari’s race team from 1961–1989, Pinin was a vice president of Ferrari, and Sergio later sat on Ferrari’s board of directors.
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