Gangnam Style

Quarter Billion Views

“Gangnam Style” is the 18th K-pop single by the South Korean musician Psy. The song was released on July 15, 2012, as the lead single of his sixth studio album Psy 6 (Six Rules), Part 1, and debuted at number one on South Korea’s Gaon Chart. On December 21, 2012, “Gangnam Style” became the first YouTube video to reach one billion views. The song’s music video has been viewed over 2.2 billion times on YouTube, and was YouTube’s most watched video of All Time, at that time. YouTube announced that the song had broken the view counter at 2,147,483,647 views, prompting the company to update its software to handle larger numbers.

The phrase “Gangnam Style” is a Korean made-up word that refers to a lifestyle associated with the Gangnam District of Seoul. The song and its accompanying music video went viral in August 2012 and have influenced popular culture worldwide since then. “Gangnam Style” received mixed reviews, with praise going to its catchy beat and Psy’s amusing dance moves (which themselves have become a phenomenon) in the music video and during live performances in various locations around the world. In September 2012, “Gangnam Style” was recognized by Guinness World Records as the most “liked” video on YouTube. It subsequently won Best Video at the MTV Europe Music Awards held later that year.

By the end of 2012, the song had topped the music charts of more than 30 countries including Australia, Canada, France, Germany, Italy, Russia, Spain, and the United Kingdom.  On May 7, 2013, at a bilateral meeting with South Korea’s President Park Geun-hye, U.S. President Barack Obama cited the success of “Gangnam Style” as an example of how people around the world are being “swept up” by the Korean Wave of culture.

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